Benefit Cosmetics, founded in 1976 by twins Jean & Jane Ford in San Francisco, are now in 59 countries with more than 3,000 Brow Bars & 6,000 trained service experts worldwide. Benefit believes laughter is the best cosmetic, because when they’re laughing & having fun, that’s when they’re most beautiful.
Benefit are living proof that premium brands don’t have to be serious. Let others do all the science and molecule stuff – they’re here to transform customers into better versions of themselves, and have a ton of fun doing it.
It means looking good and staying positive - every customer you approach will see you as the face of the Benefit brand. You’re going to love doing all those makeovers with our best-selling products, and they’ll love you for making them look amazing.